[6-12 April 2015, The Vietnam Investment Review (VIR)]

VIR, in an article by Khanh Tran, is reporting that Canada is keen to promote its beef in Vietnam. Australia currently enjoys an 80 per cent market share.

VIR writes that:

The Embassy of Canada in Vietnam and the Canada Beef international Institute – a Canadian organisation responsible for the development of the beef and veal market in canada and overseas – recently hosted the first of its four branding events in Asia in HCMC to introduce Canadian beef to Vietnamese consumers.

Canada Beef is planning to primarily export frozen beef to Vietnam, targeting retail outlets and restaurants…

In Vietnam Canadian beef will face competition from beef imported from the US and Australia…

(Canadian) cattle are grain fed while Australian cattle are grass fed and American cattle are corn fed…

According to the Vietnam National Animal Husbandry Association’s data, Australian beef made up 80 per cent of the market for imported beef to Vietnam which was valued at USD250 million in 2014.

In the first nine months of 2014, Vietnam imported 129,273 live cattle from Australia, 31,000 more than the whole year figure for 2013.