The ANZ-Roy Morgan Vietnam Consumer Confidence index slid 4.9pts to 133.7pts in August, and is 1.8pts lower than a year ago in August 2014 (135.5). The decline was caused by reduced confidence across all components of the survey.

  • In terms of personal finances, 31% (down 3ppts from July) of respondents said their families are ‘better off’ financially than the same time last year. The figure is the lowest recorded for the indicator since November 2014. On the contrary, 22% (up 1ppt from July) of respondents said their families are ‘worse off’ financially.
  • Nonetheless, 58% (down 5ppts from July) of Vietnamese respondents said they expect their families to be ‘better off’ financially this time next year, compared to only 6% (up 1ppt from July) who expect to be ‘worse off’ financially.
  • In addition, 46% (down 4ppts from July) of respondents expect Vietnam to have ‘good times’ financially during the next 12 months, the lowest value ever recorded for the indicator. Meanwhile, 12% (down 1ppt from July) of the respondents expect ‘bad times’ financially.
  • In the longer term, 55% (down a very large 9ppts) of respondents expect the country to have ‘good times’ economically over the next five years (the lowest recorded for the indicator for over a year since May 2014) compared to just 7% (unchanged) who expect ‘bad times’ economically.
  • Finally, 40% (unchanged) of respondents said ‘now is a good time to buy’ major household items compared to 14% (up 2ppts from July) who think otherwise.


“Vietnam finds itself in remarkable stead, having bucked the regional slump into trade-recession, and is the only economy in Asia to post positive export and import growth. This is an environment where consumer confidence – certainly pride –should be flourishing. Instead, consumer confidence fell sharply in August.

From an economic perspective, we can see triggers for the decline, but not a justification for the magnitude of the declines.

During the month, Vietnamese policy makers had resorted to unexpected policy action such as widening the exchange rate band and eventually moving towards a third unexpected devaluation. The surprise devaluation of the Chinese yuan earlier in the month may have also triggered concerns about a loss of Vietnamese competitiveness.

In our view, the declines in the 12-month and five-year outlook suggest that Vietnamese households may have interpreted prudent policy action by the authorities as signs of weakness. However, the rolling devaluations of the Dong during the late 2000s were aligned with economic under-performance and domestic problems, while the Dong devaluations in 2015 are aimed at ensuring that an out-performing economy does not see its trade competitiveness wane due to a misaligned exchange rate.

The fact that domestic gold prices have remained low suggest that the fall in confidence has not driven people to seek shelter at one of Vietnam’s favourite safe havens.

With the Vietnamese economy remaining sure and steady, we note that households are very sensitive to economic news, but expect confidence to stabilise eventually, in line with a resilient economy.”

Please click ANZ-Roy Morgan Vietnam Consumer Confidence Aug 2015 and ANZ-Roy Morgan Vietnam Consumer Confidence Aug 2015 – Viet for more information.



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