[*** Austrade, supported by AusCham, will host Taste of Australia in Vietnam from 19-22 April 2016. Dedicated website to be launched on 1 March 2016. ***]

Australian food exporters look to Vietnam, by ron Corben, reports news.com.au, 22 February 2016.

An edited extract of the original article is reproduced below.

Australian trade officials are calling on food exporters to step up promotions in Vietnam to benefit from the growing market.

A burgeoning middle class with a higher disposable income is increasingly looking for quality food and healthy, safe options.

Australia’s acting senior trade commissioner for Vietnam, Janelle Casey, says producers Down Under are in a great position.

She says retailers and food outlets in Vietnam need high-quality international products to meet the demand.

“Vietnamese consumers are increasingly aware of health and wellness issues and are paying greater attention to the quality and safety of food – key factors which are driving change in consumption patterns,” Casey said.

She says local restaurants and importers are keen to access more Australian-grown food and imported beverages, and that Australian products have a high-quality reputation in Vietnam…

 

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