Australian small businesses behind Asian and NZ competitors, by ATN, 22 January 2016.

An edited extract of the original article appears below.

A survey conducted by CPA Australia (CPA Australia is an AusCham member) shows that when it comes to innovation, e-commerce and social media Australian small businesses lag well behind regional nehghbours such as China, Hong Kong, Singapore, Vietnam, Malaysia, Indonesia and New Zealand.

The survey examined about 3000 small business operators across these countries and found that Australia has not kept up with other Asia-Pacific countries in terms of innovation and adoption of technology and social media…

“We’ve found that when it comes to innovation, applied at the coalface of small business, we are being outperformed by a significant margin by our competitors in Asia and New Zealand,” CPA Australia chief executive Alex Malley says…

“On the key measure of innovation, looking at the percentage of small businesses that will introduce a new product, service or process in the next 12-months that is new to their market or the world, for Australia it’s only five per cent compared to Indonesia’s 46 per cent. China (32 per cent), Malaysia (29 per cent) and Vietnam (26 per cent) all scored highly on innovation.

“Another key indicator is social media, used by 93 per cent of businesses across Asia, but only around 50 per cent of Australian small businesses” Mallay says.

The survey reveals that Australia is lagging way behind Asia when it comes to e-commerce.

Currently, up to 83 per cent of Asian small businesses generate revenue from online sales compared to only a third in Australia…

“When it comes to innovation, it must be said that the Prime Minister’s National Innovation and Science Agenda, unveiled at the end of last year, is a significant public policy contribution which has the potential to genuinely enhance our innovative capacities and our appetite for embracing technology…

 

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