[13 April, 2015. Queensland Country Life] Queensland Country Life published an article on 13 April 2015 titled, Stripped-back Elders turns a profit by Simon Evans. In the article, it also refers to Elders’ plans in Vietnam.

Below is an edited extract.

THE Elders China premium meat business has turned a profit for the first time, prompting chief executive Mark Allison to begin plans to replicate the company’s model in Vietnam and Indonesia, as the broader Elders business delivers a “quite solid” result for the first six months of 2014-15.

Elders China, previously known as Elders Fine Foods, sells premium meat products such as Wagyu beef and Angus beef to hotel chains, restaurants and bars, and has been slowly building to a critical mass…

Elders plans to replicate its business model in Vietnam and Indonesia for selling high-end, portion-sized meat products to the hospitality industry. It is also investigating setting up feedlot operations in Vietnam and China as demand grows, to complement a feedlot business in Indonesia…