Yesterday, 21 July 2015, the HCMC Investment and Trade Promotion Centre of HCMC held the official opening ceremony for its new “Export Showroom – Export Expo” which is located at 92-96 Nguyen Hue, HCMC.

Below are the transcripts of two speeches delivered at the opening ceremony by the the following two VIPs:

  • SPEECH No. 1 – Mdm Nguyen Thi Hong, Vice Chairwoman of the HCMC People’s Committee; and
  • SPEECH No. 2 – Mdm Pho Nam Phuong, Director of the HCMC Investment and Trade Promotion Centre.

(Also see HCM City steps up export promotion efforts, Vietnam News, 22 July, 2015.)

Representatives of AusCham attended the Opening Ceremony.

Photos: To view more photos of the event, click here.


Vice Chairwoman, HCMC People’s Committee, Mdm Nguyen Thi Hong (see photo above)

Dear Consuls General, the Commercial Counselors of Cambodia; Laos; Italy; Russia; India and Ladies and Gentlemen,

On behalf of the HCMC People’s Committee, I warmly welcome all distinguished guests, business people, and press and TV reporters who attend the Opening Ceremony of Export Showroom – Saigon Expo today;

Ladies and gentlemen, the export sector is an important factor to boost the economic growth. During the last time, HCMC has developed diversified export promotion activities such as exhibitions of products at trade fairs, and domestic and foreign business networking programs. At the same time, the city has been increasingly focusing on practicing many programs such as: Connecting Businesses – Banks program, Investment stimulus program to create favorable conditions for enterprises to access bank funds with appropriate interest rates.

Through the stimulus program of the city, investment enterprises are able to modernize, industrialize and improve production capacity; reduce costs; enhance the added value of the products to be competitive and expand overseas markets.

With the above efforts, in recent years, the city has had a positive contribution in the metal prongs of national exports, on average 28 per cent/year.

In 2014, HCMC continues to contribute a high proportion to the overall export performance of the country. Its export earnings reached 32 billion USD, up 8.8% compared with 2013. The first 6 months of 2015, excluding the value of crude oil exports, reached 11.28 billion USD, increasing by 8.14% over the same period in 2014 (Source: The socio-economic report of the City).

Ladies and gentlemen, one of the on-the-spot export support programs recently developed is a chain of export showrooms organized by ITPC.

Showroom Exports – Saigon Expo launched today was built at a central location of the city with large area; I believe that this place is a reliable address for businesses to introduce the goods; encounter connection; exchange information, negotiate directly with potential partners and foreign importers. Thereby, the business people can get access to new perspectives, new directions to identify accurate and timely needs of the domestic and export markets.

On behalf of the Ho Chi Minh City Government, I commend the Trade and Investment Promotion Center (ITPC) for its efforts to launch practical support activities for businesses such as:

  • Organizing the dialogues between businesses and Government;
  • Providing import and export information to businesses via web portal of ITPC;
  • Organizing promotion activities in the local market and abroad; and today,
  • ITPC is operating ITPC Showroom Exports – Saigon Expo.

I suggest The Investment and Trade Promotion Centre of HCMC (ITPC) pays attention and puts into Showroom to introduce qualified goods; professional enterprises; great reputation to enhance the stature and credibility of domestic and foreign enterprises to the transaction, trading at Showroom.

I do hope the showroom will grow further and bring in more benefits to the businesses. I expect the participating businesses to grow sustainably and gain great success.

May all distinguished guests be blessed with good health. Thank you.


Mdm Pho Nam Phuong, Director of the HCMC Investment and Trade Promotion Centre

Mdm Pho Nam Phuong, Director of the HCMC Investment and Trade Promotion Centre


Director, HCMC Investment and Trade Promotion Centre (ITPC), Mdm Pho Nam Phuong.


  • Ms. Nguyen Thi Hong, Vice Chairwoman of the Municipal People’s Committee; and
  • Ladies and Gentlemen.

On behalf of the Investment and Trade Promotion Center (ITPC), I would like to extend my greetings and best wishes to all of you who attend the Opening Ceremony of the “Export Showroom – Saigon Expo 2015”.

Ladies and gentlemen, under the guidance of the Municipal People’s Committee on supporting local businesses in promoting their products, seeking and expanding export markets, the program, Export Showroom was put into operation in 2004 by the Investment and Trade Promotion Center with a view to assisting HCMC-based companies in enhancing their export capacity, seeking business opportunities and selling Vietnamese products in new markets.

The Export Showroom is one of a series of important trade promotion programs by ITPC in a move to improve enterprises’ competitiveness and integration, to expand export markets, and to contribute to the socio-economic development of Ho Chi Minh City.

Over the past 10 years of operation, twenty four exhibitions were organized under the Export Showroom Program with the participation of 1,172 enterprises in the sectors of: food and foodstuffs; leather footwear, textiles and garments; wooden furniture – handicrafts; information and communication technology, interior designs and consumer goods.

These exhibitions attracted more than 70,000 visitors and matched many businesses displaying goods at the showroom with domestic and foreign buyers. Nearly 500 contracts were signed between the exhibitors with their trading partners.

Most visitors to the Export Showroom came from the United States, France, Malaysia, Japan, the Philippines, Singapore, Italy, New Zealand, Russia, Thailand, India, Germany, Spain, Taiwan, Australia, Canada, the United Kingdom as well as overseas Vietnamese, diplomatic corps, economic missions, and domestic and foreign entrepreneurs.

Currently, the Investment and Trade Promotion Centre (ITPC) is simultaneously launching two exhibitions of export goods in two places:

  • 51 Đinh Tien Hoang St., and
  • 92-96 Nguyen Hue Str., Dist.1

Between September 2014 and April 2015, the Nguyen Hue Boulevard was upgraded into a pedestrian walkway, becoming one of the most beautiful streets in Ho Chi Minh City. As a support to the new look of the City, ITPC has renovated its office at 92-96 Nguyen Hue with the ground floor reserved for an export showroom and the first floor for business offices.

At present, 63 enterprises are displaying their export products, including food and foodstuffs, leather footwear – garments; handicrafts; cosmetics and plastics. All of these products are from giant brands like Saigon Trading Group (Satra), Saigon Industry Corporation; Viet Food Association; Luong Quoi Coconut Co., Ltd, Viet Anh Trading Co., Ltd, Thien Thuong Trading and Manufacturing Co., Ltd, Rattan and Bamboo Leaf Viet S Co., Ltd and Artex Saigon.

Participating in the Export Showroom enables enterprises to have opportunities to enhance competitiveness and renovate export method on spot through the following promotions:

  • Exhibit, promote and introduce products at Showroom 92-96 Nguyen Hue
  • Take part in the weekend sample sale sessions on Saturdays and Sundays from 17:00 to 21:00, facilitating enterprises to have more chances to contact and learn about the demand of domestic as well as foreign customers.
  • Besides, ITPC also provides private rooms for conference and export product introduction, facilitating enterprises to meet, exchange information, share export experience and match between domestic and foreign enterprises.

Ladies and gentlemen, in addition to many trade promotion activities organized by ITPC, we hope that the Export Showroom will contribute to increasing the export ratio of each enterprise as well as to the export performance of the whole City.

On behalf of the Investment and Trade Promotion Center, I would like to send my best wishes to all of you! May you all be blessed with good health. I wish every enterprise to grow sustainably and gain great success.

Thank you very much!




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