Mr. James Lafferty’s presentation provided useful insights into corporate innovation practices. In the presentation, he used “Tip of the Diamond” concept to discuss about innovative ideas within the corporate setting. 

 Download the full summary of his presentation to understand how corporations can keep innovation alive while still achieving optimal business results.


James Lafferty

CEO of British American Tobacco, Philippines

With a marketing and general management career that spans over a quarter of a century, James Lafferty is among the top global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world’s leading fast-moving consumer goods companies.

A true rarity in his sphere, unlike the standard consultant, James conducts multiple seminars and training events as a working CEO across the globe — enabling him to lift from real life experiences in real time.

James Michael Lafferty is the CEO of British-American Tobacco Corporation. He formerly held the role of CEO Coca-Cola, West Africa and was previously President and General Manager of Procter & Gamble (P&G) Philippines. James Lafferty is also a dynamic and entertaining speaker who is down to earth and reaches his audience with simplicity, passion, and a unique outlook

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