In the latest travel, tourism and leisure report they look at the influence and power of hotel brands in the digital age and how by refining brand strategies to take advantage of new tools and platforms, hotel groups can carve out powerful new identities for the digital world, including:

  • Don’t get mad, get even – OTAs may be growing in power but the direct booking market is far from dead
  • New ideas – innovation in the industry
  • New identity – six routes to a stronger brand
  • Winning the battle for guests
  • The future of the brand

Other reports in the Hotels’ roadmap to 2020 series include:

Business model innovation – they look at how hoteliers in the fast-changing and unpredictable hotel sector must think in bold new ways, even if this means challenging the tried-and-tested business model.

> Click here to read the report

The power of personalisation – highlights a number of key pressures facing hotels today. These include the growth of sharing economy providers, the increasing influence of online travel agents in the booking process, and the rapidly evolving needs and expectations of guests.

> Click here to read the report

> Read ‘The Brand Dilemma: Hotels’ Roadmap 2020′

Grant Thornton (Vietnam) Limited

Head office in Hanoi

18th Floor, Hoa Binh International Office Building, 106 Hoang Quoc Viet Street, Cau Giay District, Hanoi, Vietnam

Office in Ho Chi Minh City

14th Floor, Pearl Plaza, 561A Dien Bien Phu Street, Binh Thanh District, Ho Chi Minh City, Vietnam



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