Media Release by the Minister for Foreign Affairs, The Hon. Julie Bishop, MP. New Smartraveller campaign launched, 2 November 2015.
A copy of the Media Release is reproduced below and maybe seen at its original source by clicking here.
AusCham Members are encouraged to subscribe directly to the Smartraveller Service by clicking here. In the event of an emergency, the Australian Embassy and/or Consulate will be able to contact you directly rather than having to go through AusCham which will save time when it matters most.
Australians are being reminded to make their first stop the Smartraveller website before they travel overseas in a revamped national advertising campaign.
The new campaign aims to remind Australians to prepare for their upcoming trip and to take responsibility for themselves when travelling overseas.
With Australians continuing to travel in ever-increasing numbers, with almost 10 million trips taken in the last financial year, the Smartraveller message continues to be critically important – ‘be informed, be prepared’.
While most Australians travel safely, and take appropriate precautions, the number of Australians seeking consular assistance continues to rise. A large number of these cases could have been prevented with the right preparation, planning and taking out comprehensive travel insurance.
When Australians travel without adequate preparation, or make irresponsible choices, there can be very serious consequences for themselves and their family.
The new Smartraveller advertising campaign will feature advertisements on TV, digital, print, outdoor and social media. There will also be a new Smartraveller smartphone application for android devices which will complement the existing iPhone application.
- For more information about Smartraveller visit smartraveller.gov.au
- To see the advertising campaign visit www.youtube.com/user/dfat
- Minister’s office:
- DFAT Media Liaison:
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