Dynamic office markets are now more likely to be found outside traditionally prime locations, says Savills, as mixed-use and co-working space becomes increasingly popular, challenging the view that trophy office buildings will be desirable to investors in the coming decades.

The international real estate advisor says that new trends in working practices are changing demand and rent levels in new and different locations within cities. In the mid to long-term, fringe neighbourhoods could emerge as ‘the new prime’ in the office market as alternative asset classes like flexible workspace, work clubs and mixed-use, flexible buildings are, in some markets, becoming as desirable as grade A conventional offices.

Savills has analysed rental growth in different real estate sectors in world cities over the past decade and plotted where each stands on the new Savills rental wave (below), as part of its new flagship publication, Impacts: the future of global real estate. It identifies cities and sectors which investors may want to take look at more closely for security of income and potential rental growth. Headlines in the offices sector include:

  • Prime office growth has been highest in San Francisco (+99%), Shenzhen and Beijing (both +71%) and London West End (+69%) since 2008. This leaves these city sectors near the top of the rental curve: in late upswing, on a high plateau or in early downswing.
  • In Singapore, double digit falls have been seen in prime offices (-26%) leaving these sectors in or near the trough of the rental wave.
  • Established prime office markets in cities like London, Tokyo and San Francisco are at the top of the wave but may offer a safe harbour for investors as rents could remain on a ‘high plateau’ for some time.

Savills says that there are still investment opportunities even in the office markets of cities on the crest of the rental wave. The most economically secure and vibrant cities will be able to maintain strong rents and to create stable income streams for investors over a sustained period.


For more information, click Savills on the future of office rental market – EN.


In the toolbar of this website, click on “NEWS” for the drop down menu which includes: