Over the past decade, the number of silver travellers (travellers aged 65+) has been rising and with 48.1% of EU citizens aged 65+ travelling abroad. Improving health and greater disposable income means that silver travellers are more likely to indulge in holidays than previous generations. During the 2008 financial crisis, the 65+ age group contributed significantly to their travel sector which counterbalanced the cuts to the travel budget Millennials (aged 21-34 today) and Generation X (aged 35-49 today) were making during this time.

Previously, off-season would be a quiet time for the holiday hotspots, however, with the freedom to travel out of the peak season, the industry will target the time and money rich silver travellers to fill the quiet seasons. Organised tours will still appeal to the older generations but with alternative destinations and activities being the preferred choice. Furthermore, the mature traveller is likely to take several holidays per year so likely to try different activities and locations on each trip. By 2030, due to changing holiday demands from the silver traveller, we will see a greater crossover of generations visiting the same holiday hotspots.


As well as an increase in silver travellers, holiday companies will be targeting the rise of single travellers. According to Skyscanner, single travellers accounted for 24% of all travellers in 2015; up from 15% in 2013. A greater mix of generations from female travellers, silver travellers and the young backpacker are looking for holidays with like-minded people without having to compromise on dates, location and activities.

For more information, click 20072017 – The 2030 tourist and his impact on the property – EN.


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