Sydney Morning Herald, 7 August 2015. University of Western Sydney to get new name and logo, by Melanie Kembrey.

An edited extract of the original article appears below.

The University of Western Sydney [a 2015 AusCham Member] is changing its name but don’t blink or you might miss it.

The young but rapidly expanding university (from 30 August 2015, will) be called Western Sydney University. From UWS to WSU.

And not only the “of” has been tossed into the dustbin.

The blue bird logo has had its wings clipped and will be replaced by a “W” on a red shield…

The University of Western Sydney has been one of the fastest-growing universities in the country in recent years.

It has seven campuses around greater western Sydney and more than 75 per cent of its students live in the region.

The name change and logo puts western Sydney at the university’s front and centre at a time when it is expanding its services to new areas, including building a new multi-million dollar city campus in the Parramatta CBD and opening a centre in Liverpool...

In a statement, a spokesperson said the university would be in a position to share more on Open Day 30 August (when the new name and logo is officially launched).

“The University sits at the heart of Australia’s fastest growing and most vibrant community, an area that is transforming rapidly,” the spokesperson said.

“We need to ensure we are at the forefront of that change and, indeed, helping to drive it.”

  • To read the original and unedited article, click onto University of Western Sydney to get new name and logo, by Melanie Kembrey.
  • Photo caption: the leaked new name and logo for the currently named. “University of Western Sydney”. The name change will be effective from 30 August 2015.


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