Tuoi Tre News, 6 July 2015. Vietnamese lychees sell well in Australia despite uncompetitive price.

An edited extract of the original article has been reproduced below.


The Vietnamese lychees exported to Australia, the first of its kind licensed to be shipped to the foreign market starting in May, has already sold out, far better than expectations, government website chinhphu.vn reported.

About 30 metric tons of the Vietnamese fruits have already been consumed by Australian shoppers since being put on sale on Monday last week in Melbourne, in the state of Victoria, following a program called “Vietnamese Lychee Day.”

The program, co-run by the Vietnam Trade Office under the Vietnamese Embassy and the Vietnam Business Association in Australia, was welcomed by overseas Vietnamese and Vietnamese students, as well as Australian and international travelers in Melbourne, Tran Ba Phuc, chairman of the association, told chinhphu.vn.

The Vietnamese fruits can compete with Chinese lychees given their quality and nice-looking skin, Phuc added…

As sales of the fruits have fared better than expectations, there will be an additional 10 metric tons of lychees shipped to Australia, Thuy said.

According to Thuy, many overseas Vietnamese running supermarkets and restaurants also want to buy lychees in bulk for re-distribution.

She added that as the importers and retailers are members of the Vietnam Business Association in Australia, they were willing to join the promotional program for the fruits without much care about the profit they could earn from selling them…

However, the Vietnamese lychee has to compete with the Chinese fruit, which is 3-4 Australian dollars per kilogram cheaper.

The main reason for this is that Chinese lychees are transported to Australia by sea, while the Vietnamese fruit is shipped by air…

Though there are about 300,000 Vietnamese people living Australia, the upcoming promotional activities will focus on Australian consumers, Phuc said…



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