Winning in Asia: Creating long-term value is a landmark new report that seeks to provide answers to many of the questions from business leaders, policy makers and investors about what it takes to succeed in the competitive markets of our region.

Two years in the making, the report tackles some of the commonly held misconceptions about the challenges of doing business in Asia and offers the latest, evidence-based insights about who is succeeding, why they are succeeding and importantly, what lessons can we learn from them.

Winning in Asia is the result of a partnership between Asialink Business – the National Centre for Asia Capability – the Commonwealth Bank of Australia (CBA), the Australian Institute of Company Directors (AICD), Chartered Accountants Australia and New Zealand (CA ANZ) and The Sid and Fiona Myer Family Foundation.

The report draws from more than 300,000 data points and features leading insights from authorities on doing business in Asia, including Boston Consulting Group, Ellerston Capital and Cooper Investors, as well as numerous case studies and interviews with a range of corporate leaders and subject matter experts.

Overseen by a taskforce of pre-eminent Australian business leaders, Winning in Asia is very much a report by business for business. It is released at a most challenging time for the Australian economy with the findings and recommendations to be considered in the context of mapping a sustainable, long-term recovery from the coronavirus pandemic.

Download a copy of the full report HERE