- You Cycle You Save aimed to remove likely barriers and help to develop a real cycling culture.
- To increase the number of people commuting by bicycle by a noticeable percentage in 3 months.
To promote cycling to have a better and nicer Hanoi, like Hanoi in 70’s.
Who they are
- Focus on targeted promotion to
encourage the use of bicycles by offering users promotions and discounts
in different shops, cafes, cultural centers…
- Timing: 1st April to 30th June 2013
- Create a network of venues that commit to giving special treatment to the customers who come there by bicycle.
- Involve embassies, institutions and NGO to support the project.
Click here to download the presentation.