• —You Cycle You Save aimed to remove likely barriers and help to develop a real cycling culture.


  • To increase the number of people commuting by bicycle by a noticeable percentage in 3 months.
  • —To promote cycling to have a better and nicer Hanoi, like Hanoi in 70’s.

Who they are

—This project is a collaboration between Green Destination (volunteer group) and MBIKE Vietnam (bicycle magazine).


  • —Focus on targeted promotion to
    encourage the use of bicycles by offering users promotions and discounts
    in different shops, cafes, cultural centers…


  • Timing: 1st April to 30th June 2013


  • Create a network of venues that commit to giving special treatment to the customers who come there by bicycle.


  • Involve embassies, institutions and NGO to support the project.

Click here to download the presentation.