Director, Hanoi based
Future Traditions grew from designer Cynthia Mann’s love for Vietnamese ethnic minority textiles. Established as a 100% foreign owned fashion company, Future Traditions seeks to change attitudes to ethnic minority textiles through their incorporation into contemporary designs. Using design and strategic marketing to increase these textiles desirability within the tourist, expat and Vietnamese markets, at the same time providing sustainable income streams for the textile producers. The Future Traditions clothing range highlights these textiles in styles for everyday wear, and includes a limited edition range featuring rare and vintage textiles. Focused on handcrafted, artisan products, the Future Traditions range also includes a unique sterling silver jewellery collection made from the broken ceramics and sea glass that wash up along the coast of Viet Nam.