Justin Malcolm is a 29-year veteran of the hospitality industry, having worked for award-winning properties across five countries, including Australia (Sydney), Thailand (Phuket, Chiang Rai, Bangkok), Malaysia (Kuala Lumpur), the Maldives, and Vietnam (Ho Chi Minh City).

Currently, Justin serves as the Managing Director of JPA Worldwide, a management consulting firm he co-founded. The firm delivers tailored business solutions, leveraging Justin's extensive global expertise and network to drive enhanced efficiency and innovation across industries.

In 2019, Justin was awarded the Hospitality Superstar Award by The Asia Pacific Tourism and Travel Federation. His notable accomplishments include the rebranding and complete renovation of Sheraton Maldives (2008–2010) amidst the global financial crisis, during which Starwood Hotels & Resorts Asia Pacific recognized him as 2009's Most Inspiring Leader of the Year in South Asia.

He was also named PATA (Pacific Asia Travel Association) Face of the Future in 2012 for his role in promoting Chiang Rai as a destination and gateway to the Greater Mekong Sub-Region, as well as a hub for arts and culture.

In addition to his professional roles, Justin brings a wealth of committee and board experience. He has served on the AusCham Vietnam Board of Directors since 2021 and has held key positions, including Secretary, Co-Chair of the AusHub Committee, Chair of the People & Remuneration Committee, and Foundation Director at AustCham ASEAN.

Further leadership roles include Chairman of the Starwood Security Council for Thailand, Vietnam, and Cambodia (7 years); founding Chairman of PATA Chiang Rai Chapter; Chairman of the Industry Intelligence Committee for PATA Thailand; and Co-Chair of the Marriott International Business Council for Vietnam and Cambodia (5 years).