Simon Pugh

Director, HCMC based

Hoang Ha Label Co., Ltd (QLM Vietnam)

Simon Pugh is the CEO and majority shareholder of QLM Label Makers, one of Asia-Pacific’s largest label and packaging companies. QLM began in 1974 as a small family business and in 2002 Simon took over the management and ownership. The company has since embarked on a continued growth strategy which now sees it operating two manufacturing facilities in Australia with sales offices in every mainland state, as well as manufacturing in 5 countries including Malaysia, Cambodia, Bangladesh and Vietnam.

The QLM Group employs over 500 team members utilising 80+ manufacturing platforms to serve a diverse client base from Multinationals to local heroes, across a broad range of industries. QLM’s focus on providing solutions for 'what clients what to achieve' and the use of innovative technology has garnered numerous industry awards and QLM is seen as a leader in the industry.

Simon is passionate about the importance of values underpinning the engagement of its team and company stakeholders. Read more about what they have created here:  https://qlm.com.au/about-us/

Simon moved to Vietnam with his husband in 2012 to oversee the acquisition of the QLM Group’s investment and co-ordinate its presence throughout Asia-Pacific.

Simon has been AusCham's President of the Board of Directors from 2021 to 2024 and continues to serve on the Board to support its new leadership.