Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA’s mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The significant increase in live cattle exports into Vietnam has catapulted it to being our second largest live export market after Indonesia. With an ever increasing demand for beef, and fuelled by population growth and a growing wealthy middle class, Vietnam is positioned to continue to be an important export market for Australian red meat.