80/20 and CS Marketing & Sales Solutions Forge Strategic Partnership for Asian-European Brand Excellence
80/20 and CS Marketing & Sales Solutions Forge Strategic Partnership for Asian-European Brand Excellence
Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative alliance to accompany global brands in their expansion, growth and innovation strategies. Spearheaded by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partners leverage their extensive expertise from corporate and advertising realms to enhance visibility and growth for those who are navigating the dynamic markets between Asia and Europe.
Power duo for global brands: Quynh Nguyen and Corinna Seidel, each founder and managing director from 80/20 and CS Marketing & Sales Solutions respectively.
Global Perspectives, Local Impact
The partnership integrates the proficiencies of Quynh Nguyen from 80/20 and Corinna Seidel from CS Marketing & Sales Solutions in establishing meaningful marketing and communications for companies who are entering new markets or who need support to drive their business growth and innovation capabilities. The collaboration is strategically concentrated on key European markets such as Germany, France, and the Nordic countries, along with prominent Asian markets, including Singapore, Hong Kong, Vietnam, and Indonesia.
Harmonizing Cultures, Accelerating Business
By blending the agility and pragmatism of Asian business practices with German precision and attention to detail, the founders are committed to transcending geographical barriers while maintaining a localized approach for optimal business acumen.
“We not only understand the working dynamics and mindset on both continents; our teams are deeply immersed in the projects and thought processes of our global clients. We don't simply hand over tasks at borders.”, Corinna emphasizes.
Strategic Approach for Cross-Continental Expansion
“Companies expanding and growing their business on another continent face unique challenges in bridging and aligning perceptions of communications on all levels. Our international and technical expertise aids companies in achieving the perfect balance between their global brand and local market strategies.”, Quynh explains.
The partnership offers a comprehensive approach to go-to-market and business growth strategies, encompassing market research, brand and marketing strategies, cultural sensitivity, innovative design thinking, and dynamic cross-media communication strategies.
Synergies in Dedicated Target Industries
The two founders are specifically focusing on industries for which their shared experience is most powerful, like logistics, engineering, automotive, healthcare, and consumer goods. Their combined strengths promise companies a robust market position, compelling narratives, and impactful brand initiatives.
Corinna notes, “Our collaboration is a potent blend of my background in corporate and regional marketing within multinational companies, and Quynh's expertise from the global advertising industry. This complementary mix of technical and industry experiences makes us an exceptionally powerful duo.”
Clients can expect an efficient, agile process with outcomes that positions them for success in diverse markets.
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About Quynh Nguyen and 80/20
Quynh Nguyen - an AusCham Alumni Member, is the founder and managing director of 80/20, a brand and marketing communication consulting agency. Curious at heart and vigorous in discipline, she has a keen interest in using innovative and novel ways of thinking to solve business issues.
A global citizen born in Vietnam, Quynh has more than a decade of experience working across key brands in different industries and categories – FMCG, food & nutrition, health & pharmaceutical, finance, automobile, services etc. As a strategist trained in human centered design, she believes in empathy.
Author of "When Dead Birds See the Light" book.
80/20, a Vietnam-based brand consulting agency, specializes in brand and marketing strategy, cross-media communications, and innovative design thinking across diverse Asian markets. 80/20 is born with a contrarian urge: To do things in the simplest and most effective way, and to do them with joy and playfulness. Where others complicate, 80/20 simplifies. With a client-centric and culturally driven approach, 80/20 empowers businesses to thrive in the competitive and ever-evolving landscape of Asia through surprisingly simple yet effective solutions.