AusCham & Members Highlighted on Vietnam Today — Strengthening Australia–Vietnam Trade
Australia and Vietnam are continuing to strengthen bilateral trade and investment ties following the elevation of their relationship to a Comprehensive Strategic Partnership, with growing business confidence and long-term investment commitments from Australian enterprises in Vietnam.
This positive momentum was highlighted in a recent Vietnam Today broadcast on Vietnam Television (VTV), which examined key drivers behind Australian business interest in Vietnam and featured insights from government representatives, AusCham leadership, and AusCham companies operating in the market
Watch HERE
Strong Business Confidence and Talent Advantage
The programme featured National Australia Bank (NAB), an AusCham Member, as a case study of Australian business growth in Vietnam. NAB shared that its operations in Vietnam have expanded significantly over recent years — growing from a small office of around 10 staff in 2019 to more than 2,000 employees today.
NAB highlighted Vietnam’s workforce as a key factor behind this growth, noting that Vietnamese professionals are eager to learn, resilient, young and highly tech-savvy. Reflecting its long-term commitment, NAB expressed its intention to continue investing in Vietnam as a strategic location to build its capability centre and support the bank’s future development.
Advancing Agribusiness and Food Processing
The broadcast also featured Mavin Group, another AusCham Member, showcasing Australian investment in Vietnam’s agribusiness and food processing sector. Mavin Group is currently developing a modern food processing plant in Ninh Binh, with a designed capacity of 10,000 tonnes of finished products.
The facility is described as one of the most advanced food processing projects in Vietnam, with production lines imported from Germany and Italy, reflecting high international standards in food safety, efficiency and value-added processing. The project demonstrates Australia’s contribution to strengthening Vietnam’s food supply chain and supporting sustainable agricultural development.
AusCham’s Perspective on Bilateral Cooperation
Commenting on the broader economic relationship, Mr Edwin Law, Executive Director of AusCham, noted that from Australia’s perspective, there is a strong alignment between Australian strengths and Vietnam’s development needs, and that this gap is increasingly being met through trade and investment cooperation.
Key trade agreements — including AANZFTA, RCEP and CPTPP — were highlighted as important foundations for bilateral economic engagement. These agreements provide certainty and predictability for long-term investment, while reducing tariffs, improving market access, and simplifying rules of origin and administrative procedures.
According to AusCham, Vietnam continues to attract not only Australian companies already operating in the country, but also those seeking to expand or enter the Vietnamese market, supported by a favourable policy environment and strong economic fundamentals.
Drivers of Australian Business Interest
In the broadcast, Mr Christopher Morley, Australian Trade and Investment Commissioner Vietnam and Cambodia, identified several key drivers behind Australian business interest in Vietnam. These include Vietnam’s growing middle class, rising incomes, and continued job creation, which together underpin strong domestic demand and long-term market potential.
Key Sectors and the Way Forward
The programme highlighted several priority sectors in Australia–Vietnam bilateral trade, including:
Agriculture and agribusiness
Education and skills development
Energy and energy transition, supporting both countries’ Net Zero commitments
To further boost bilateral trade and investment, speakers emphasised the importance of raising awareness of market opportunities, removing remaining regulatory and market access barriers, and deepening two-way investment cooperation.
Looking Ahead
The Vietnam Today coverage underscores the strong outlook for Australia–Vietnam economic cooperation under the Comprehensive Strategic Partnership. With supportive trade frameworks, complementary economic strengths, and increasing business engagement, both countries are well-positioned to further deepen trade and investment ties in the years ahead.
AusCham remains committed to supporting its Members — including NAB and Mavin Group — and to working with partners and stakeholders to advance a resilient, inclusive and mutually beneficial Australia–Vietnam economic relationship.