Forbes Brand Conference 2023 - From Creativity to Legacy

Branding is a crucial keyword in modern marketing and business. In the ever-expanding digital space that creates countless creative opportunities, improving and maintaining brand awareness has become even more important, as customers live, work, and entertain in a hyper-connected world.

Consumer behavior has significantly changed post-COVID-19, and the portrait of the new consumer generation - GEN Z (1995-2012) - is now better visualized. They interact online more, prefer convenience and personalized experiences. Meanwhile, technological advancements have enhanced immensely branding, personalizing shopping activities, and customer experiences.

Vietnam's economy has been facing numerous challenges and difficulties this year, thus impacting heavily on customers’ behaviors and causing purchasing power loss. To keep businesses updated on the latest branding trends for performance and seizing growth opportunities when the economy recovers, Forbes Vietnam is pleased to host a conference under the theme “From Creativity to Legacy”. Experts and industry leaders will offer branding development insights amid customer behavior changes and new technologies creating new branding trends.
 

Brand Conference 2023 is organized to provide:

Brand building as customers differentiate

Each customer segment has different product expectations, what are strategic methods for businesses to meet diverse needs.

How AI changes Marketing activities

Use customer footprint data for the most effective marketing.

Take Vietnamese brands to the world

What does Vietnam need to prepare to successfully bring the Made in Vietnam brand to affirm its position on the continent?

Should we cut the marketing and advertising budget?

Experts' perspectives on whether to follow short-term trends or stay loyal to the long-term brand development path.

Agenda:

13h30 – 14h00: Welcome guests

14h00 – 14h10: Opening speech

14h10 – 14h30: Keynote 1: Utilize consumers’ footprints

14h30 – 14h50: Keynote 2: Understand your customers better

14h50 – 15h10: Keynote 3: Take Vietnamese brands to the world

15h10 – 15h25: Tea break

15h25 – 16h15: Panel discussion: Brand strategy or chasing trend?

16h15 – 16h30: Brand chapter 25 anniversary ceremony

16h30 – 17h30: Networking

Event details:

Date: Oct, 17.2023

Time: 01:30 PM - 05:30 PM

Location: The Reverie Saigon, 57 – 69F Dong Khoi Street Ben Nghe Ward, District 1, Ho Chi Minh City

AusCham Members: Use code PARTNER49 for a 49% discount (apply for the standard ticket)

Please click here for more information of the event, speakers and agenda as well as Group Tickets.