Intrepid launches new phase of global campaign ‘Good Trips Only’
Intrepid Travel has launched the next phase of its ‘Good Trips Only’ global brand campaign. The latest iteration of the initiative features one of Intrepid’s most popular destinations, Vietnam, staying true to the company’s promise of providing trips that are “good for travellers, the places they go and the communities they visit”.
Through a new film on the Southeast Asian nation, the campaign details a travel experience with Intrepid, sharing the moments holidaymakers discover “good food, good views, good friends and good times” in Vietnam.
Launched on 25 September in Australia and New Zealand, the campaign will run through October and November across various channels including out-of-home, digital, cinema, television, radio and print.
See more at: https://www.intrepidtravel.com/us
Intrepid Global Marketing & Brand General Manager Natalie Placko said Vietnam’s “unmistakable beauty and intrigue” made it the “perfect next stop” for Good Trips Only.
“This campaign highlights all the good moments our travellers are guaranteed to experience on our trips, from good times to good food and good friends,”
“At Intrepid, we believe in connecting people through travel, and chances are, if you’re travelling with Intrepid, you care about the planet and the people you encounter.
“We want to show travellers there is a way to travel that is not only good for them, but also for the wider community and the places we visit.”
“This next phase of our Good Trips Only is far from the end as we intend on expanding the campaign to feature other top Intrepid experiences to show we always deliver good trips, no matter the destination.”