RADA and Pyar launch exclusive Wine Brand, Bélena

An exclusive product launch and wine tasting, hosted by Ho Chi Dung, CEO and Founder of Pyar Wine & Gift Solutions, was held at Saigon’s new Hidden Castle Golf Club in Sala’s Thiso Mall, Thu Duc City on Friday 19 th July. 125 elite guests from Vietnam’s business community including Ho Chi Minh City’s golfing fraternity and two former Miss Vietnams, were invited to experience the smooth and mellow flavours of four wine varietals from wine brand, Bélena. AusCham’s Executive Director, Edwin Law and Membership Manager, Selene Alcock were also in attendance.

Bélena is a premium and beautiful wine range from Griffith, in the Riverina area, New South Wales, Australia. Produced by Calabria Family Wines, the Bélena story forms part of the winery’s 90-year legacy, steeped in hard work, determination and a life-long romance. 

As Pyar’s supply partner, Andy Wall, Australian wine ambassador and Managing Director of RADA Vietnam, proudly presented guests with the story behind the prestigious Bélena brand. “Bélena is the ultimate wine love story,” said Andy. “It was created to celebrate the 50-year marriage and love affair between Bill and Lena Calabria. Bill is second generation, with his father, Francesco, establishing Calabria in 1945. Bill was destined for a very promising career as a professional boxer but was asked by his father to help with the winery, which was struggling during the 1980s when wine exports has fallen. Not only did Bill save the winery during the tough years in the ’80s but has now built Calabria into one of the top 20 wineries in Australia. In 2015, Bill was awarded for his outstanding contribution to the New south Wales wine industry and received and Order of Australia from the Queen for his contributions to the wine industry.”

Guests were treated to tastings of the four varietals – Rosé, Pinot Grigio, Shiraz, and finishing off with the smooth and sweet tones of a Moscato. Bringing prestige and luxury to any dining experience, Andy describes Bélena as “the perfect partnership between Italian beauty and heritage matched together with premium Australian fruit freshness and flavour. It has been made from premium Riverina grapes, blended into a soft and easy drinking finish and packaged in a beautiful Italian inspired bottle.”

For wholesale Australian wine and spirits supplies, visit RADA Vietnam.

Pyar Wine & Gift Solutions exclusive gift range and promotions include tea, coffee, wine and bird’s nest products.

To find out more, visit pyar.vn.