With over 10 years in Vietnam, Alexander has navigated business from the back of a motorbike to the boardroom (and still love the back of a bike!), gaining deep cultural understanding and firsthand insight into Vietnam's dynamic and rapidly evolving business landscape. His hands-on Vietnam expertise mainly spans agriculture, international trade, and manufacturing, working closely with smallholder producers, largeholder factories, and industry leaders to drive market growth and cross-border business. Alex believes when the tide rises, all ships rise together.

With extensive experience in supply chain management, sourcing, and sustainability, he has helped bridge gaps between markets, connecting farmers with consumers, factories with brands, and more. Previously called "the golden tongue" for his public speaking abilities, Alex excels at building strong relationships, fostering collaboration, and integrating sustainability and circularity into all aspects of a business. 

Alex is excited about strengthening ties between AU-VN and looks forward to bringing Australian innovations to Vietnam.